Branded merchandise is a popular investment businesses of all sizes will often make for promotional purposes. From pens and notebooks, to USB sticks and keychains, there are hundreds of items you can choose from.
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The problem with a lot of these products is that they are either put away in a cupboard or drawer somewhere never to be seen again, or they’re discarded not long after receiving them.
Nobody wants their investment to be a total waste of money and resources. So why not put a little more thought into your branded gear and get prospective customers something they’ll actually use and appreciate?
Let’s explore why custom printed towels are one of the best investments you can make when promoting your business.
Here are nine reasons why custom printed towels are a fantastic branded merchandise for your brand.
Custom-printed microfiber towels are the perfect promotional tool. Compared to most branded merchandise out there, towels have a large surface to prominently display your logo. This increases brand visibility and recognition every time they are used.
Cleaning professionals and enthusiasts alike use microfiber towels for all their toughest cleaning tasks. They are multi-purpose, great for deep cleaning, wiping, and drying surfaces. So gifting your prospective customers a microfiber towel means they are more likely to use them, giving your brand more exposure.
Our custom printing is relatively inexpensive, especially when ordered in bulk. So not only are you giving people a product they will use, but it’s a cost-effective way to promote your brand to a wide audience.
Unlike cheap plastic novelty merchandise that break or get thrown away almost immediately, microfiber towels are durable and will last hundreds of washings.This provides continuous exposure for your brand over time.
Custom printed microfiber towels make excellent giveaways at trade shows, conferences, and promotional events. Instead of another pen or keychain, a high-quality microfiber towel can draw attention to your booth and leave a lasting impression.
Another great thing about choosing custom-printed microfiber towels is, they are suitable for a wide range of industries, from automotive to fitness, beauty and healthcare. Custom microfiber towels can cater to a broad audience, making them versatile marketing tools.
Customized towels with your logo present a professional image and show that your brand pays attention to detail. This reinforces trust and credibility with your audience, helping you stand out
We've been in the cleaning business for over 75 years, so we're picky about cleaning, and even pickier about microfiber. We provide the best microfiber products you'll find in the US.
Not only do our towels stand up to heavy duty use, lasting hundreds of washings, but when we print on our towels, it doesn't alter the effectiveness of the towel, at all.
For more information, please visit coated microfiber.
You wouldn't trust a boat salesman to sell you a car. So who are you going to trust when you're looking to buy microfiber? Who else, but us, Microfiber Wholesale.
Swapping regular cotton towels for microfiber hair towels has more benefits for salon owners than may realize. Along with being environmentally friendly, much more absorbent, and having a higher quality look and feel, they’re also better for your business' bottom line.
How can microfiber towels for drying hair can save you money? Here are six salon cost-saving reasons to make the move to microfiber…
The secret to microfiber's wondrous drying capabilities lie in the fibers. The synthetic fibers in microfiber towels are tiny - really tiny. The width of each is a fifth as wide as a strand of a human hair. Because these fibers are so tiny, it means that more can be packed into a smaller space than compared to regular cotton towels. The ability of these fibers to be back packed so densely dramatically increases how absorbent these hair towels are.
This super-absorbance means that hair dries far faster when wrapped around damp hair. This in turn means that blow drying take less time and clients are out of the chair more quickly. Hairstylists can service more clients and whether your salon operates in commission or booth rental, means more revenue for both stylists and salon owners.
Microfiber lasts a lot longer than old-school, standard cotton. Microfiber towels don't pill or shed and can last up to 5 years and up to 500 washes. Cha-ching! Since they don't need to be replaced as frequently as other towels for salons, investing in higher-end microfiber towels will save salons money in the long term.
To help your microfiber towels last as long as possible avoid washing them in hot water - use warm instead. Skip on the fabric softener, this fabric doesn't require it to stay soft. Plus, fabric softener actually creates a coating that would reduce it's absorbency. Because of it's unique fiber makeup, it's highly recommended that microfiber is washed separately from other materials.
Microfiber is so much more absorbent that there's no need to rub the hair during the drying process. Unlike cotton towels, fibers naturally pull moisture from surfaces and therefore don't require fiction to pull out the water from the hair.
As a result, microfiber towels cause significantly less breakage. How does that save salons money? Eliminating vigorous rubbing prevents the cuticles from being roughed up and disturbed (i.e. won't create frizz). This is something that standard towels can't promise. Less frizz means less need for anti-frizz products... and less product costs that would otherwise eat into your profits.
Cotton towels are bulky and heavy. If you have a salon full of them you may need to do several loads in order to launder them all. They require hotter temperatures, more water, and longer drying periods which means more money spent on utilities per load. Unlike microfiber, cotton picks up lint which can clog a dryer, the buildup of which could put a dryer at risk of malfunctioning.
Microfiber towels, on the other hand are significantly smaller in size and can fit many more of them into a single load. Fewer loads of laundry spell out big savings in terms of water and electricity for salons over the course of a year.
Smooth, sleek and far less bulky than standard towels, microfiber towels take up a lot less space. If your salon is tight on space, making the switch to microfiber is a no brainer. This will prevent salon owners from needing to buy additional means of storage and help prevent clutter in a crowded backbar.
Having more shelf and storage space also comes with an indirect money making opportunity. On the individual shelves themselves, compact microfiber towels allow for room to display products available to sell. Or, you might fight yourself with the potential to replace your towel cupboards with another chair to service more clients.
It can be the little touches that all add up to the greater sum of providing a luxury experience to clients. With it comes more return customers and the ability to charge higher rates. The luxury feel of the super soft microfiber towels is an easy way to enhance your client's salon experience. Plus, the shorter drying time will likely have them out of the chair and on their way faster than usual which is always a plus.
If you want to learn more, please visit our website colour coded mops for cleaning.